Story of GHGH – Go Hard or Go Home

Every story starts somewhere and at some point.

The story of GHGH begins in 1991 with the establishment of a small triathlon club and is still brand new.

The motto “Go Hard or Go Home” quickly became our motto. The opinion behind it: do it right or don’t do it at all. This motto is not only valid if you have committed yourself to a sport, but also shows up again and again in other small and large things. It should constantly remind us to face our everyday life with great passion and with all our hearts.

In 2020, the idea of implementing this motto with a small clothing label in the sports and leisure sector matured overnight. True to the motto, a few products were designed and produced for a collection and are now the first on offer.

There is hope that this small and new label will find a fan base, establish itself and thus gradually develop further products in the sports and leisure sector – also for women – and integrate them into the range.